Matthew Roberts

The Albuquerque Theater Guild is wonderful organization bringing the performing arts to the greater Albuquerque area for years. I wanted give their logo an eye catching updated look while also looking more timeless.

I made this logo for a barista who was going to be playing professional baseball.

A collection of home furniture models made for a client.

There are many small businesses and organizations that can gain from a updated logo.

Before After

The original “Hip Stitch” logo features a whimsical font. It includes a thread, spool, and needle illustration. This emphasizes a crafty and playful identity. The redesign presents three modern variations. The first uses bold text with a smiling face and knitting needles for a friendly, welcoming vibe. The second integrates a sleek needle and stitched “X” between the words, highlighting precision and sewing. The third keeps a clean font and adds a circular needle-and-thread icon, offering a minimalist, professional look. Overall, the redesigns modernize the brand, making it more versatile while maintaining a connection to its sewing and crafting roots.